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About BONFLITE

Liberate duty free without boundaries.

BONFLITE offers an innovative Duty Free Ecommerce Platform as a solution for air travellers to purchase and collect duty free items at any point across their travel itinerary from pre-journey to pre-flight, in-flight, post-flight or in destination.

The solution combines the customer reach and distribution channel of the airline with the broad range of duty free inventory of the airport duty free operator to elevate the shopping experience for 8.2 billion air travelers worldwide.

 

Innovative Duty Free Digital Platform

Ever since the concept of duty free shopping was invented about 73 years ago in Ireland which is the country that BONFLITE is headquartered at, the model has never changed and even today it is still based on the same legacy system as in 1947. BONFLITE is addressing this issue with our innovative technologies and models for airlines, duty free operators and ultimately air travellers.

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Airlines

Image by Mike Petrucci

Duty Free Operators

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Travellers

New Revenue Stream

We understand the issues associated with onboard duty-free program. Its limited catalogues, complicated logistics, and low conversion rates onboard meaning airlines need to carry unsold duty-free items all the time on every single aircraft incurring expenditure from fuel consumption and others. The solution of BONFLITE addresses these issues and boosts both the top and bottom line for airlines.

Increase Online Sales

The sales conversion rates in physical stores have been declining for duty free operators over the past years and decades. The own limitations of the operators make them unable to drive online sales efficiently and sufficiently. The solution of BONFLITE addresses this issue and delivers incremental online sales for duty free operators through its innovative retail technologies and effective sales distribution capabilities.

Improve Shopping Experience

It can be full of hassles when it comes to duty free shopping in the airport especially for business type travellers who are time-constraint or for people who travel with family members. You either arrive in the airport way early or arrive on time and hope against hope for a quick journey through security. The solution of BONFLITE enables travellers to buy duty free at any time and collect at anywhere.

 

Our Partners

Emirates Airlines

Emirates Airlines

Ctrip 携程

Ctrip 携程

HNA Group

HNA Group

Techstars

Techstars

Abu Dhabi Global Market (ADGM)

Abu Dhabi Global Market (ADGM)

Intelak

Intelak

Sheraa

Sheraa

Enterprise Ireland

Enterprise Ireland

Hainan Provincial Bureau of International Economic Development

Hainan Provincial Bureau of International Economic Development

Amazon Web Services

Amazon Web Services

 
All Videos

All Videos

 

Leadership Team

Hongbo Sun

Hongbo Sun

CEO and Cofounder

Obsessed with everything Aviation

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John Yashi Li

COO and Cofounder

Former aviation corporate executive

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Paschal Nee

CTO and Cofounder

Travel tech veteran 20+ years experience

 
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Want to Learn More?

Let us help unleash your duty free sales potentials.

Thank you for getting in touch! Stay tuned, and our team will get back to you soon.