Bonflite Duty Free Ecommerce Platform
Plane on Runway


Liberate duty free without boundaries.

BONFLITE offers an innovative Duty Free Ecommerce Platform as a solution for air travellers to purchase and collect duty free items at any point across their travel itinerary from pre-journey to pre-flight, in-flight, post-flight or in destination.

The solution combines the customer reach and distribution channel of the airline with the broad range of duty free inventory of the airport duty free operator to elevate the shopping experience for 8.2 billion air travelers worldwide.


Innovative Duty Free Digital Platform

Ever since the concept of duty free shopping was invented about 73 years ago in Ireland which is the country that BONFLITE is headquartered at, the model has never changed and even today it is still based on the same legacy system as in 1947. BONFLITE is addressing this issue with our innovative technologies and models for airlines, duty free operators and ultimately air travellers.



Image by Mike Petrucci

Duty Free Operators

Image by freestocks


New Revenue Stream

We understand the issues associated with onboard duty-free program. Its limited catalogues, complicated logistics, and low conversion rates onboard meaning airlines need to carry unsold duty-free items all the time on every single aircraft incurring expenditure from fuel consumption and others. The solution of BONFLITE addresses these issues and boosts both the top and bottom line for airlines.

Increase Online Sales

The sales conversion rates in physical stores have been declining for duty free operators over the past years and decades. The own limitations of the operators make them unable to drive online sales efficiently and sufficiently. The solution of BONFLITE addresses this issue and delivers incremental online sales for duty free operators through its innovative retail technologies and effective sales distribution capabilities.

Improve Shopping Experience

It can be full of hassles when it comes to duty free shopping in the airport especially for business type travellers who are time-constraint or for people who travel with family members. You either arrive in the airport way early or arrive on time and hope against hope for a quick journey through security. The solution of BONFLITE enables travellers to buy duty free at any time and collect at anywhere.


Our Partners



Techstars Hub71

Techstars Hub71



Enterprise Ireland

Enterprise Ireland


Leadership Team


Hongbo Sun

CEO and CoFounder

Obsessed with everything Aviation.

Upcoming Events

  • World Aviation Festival 2020
    Thu, 03 Sep
    Excel London
    03 Sep 2020, 11:30
    Excel London, Excel London, Royal Docks, London E16 1XL, UK
    Don't Miss Out
  • Future Travel Experience EMEA 2020
    Wed, 03 Jun
    RDS Simmonscourt
    03 Jun 2020, 09:00 IST – 04 Jun 2020, 17:00 IST
    RDS Simmonscourt, RDS Simmonscourt, Simmonscourt Rd, Ballsbridge, Dublin 4, Ireland
    Meet us on FTE EMEA in Dublin
  • Aviation Festival Americas
    Tue, 12 May
    JW Marriott Marquis Miami
    12 May 2020, 10:00 – 13 May 2020, 19:00
    JW Marriott Marquis Miami, 255 Biscayne Blvd Way, Miami, FL 33131, USA
    Where regional and global airlines come together to discuss the latest strategies and technology in the air travel industry.

Want to Learn More?

Let us help unleash your duty free sales potentials.

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