About BONFLITE
Liberate duty free without boundaries.
BONFLITE offers an innovative Duty Free Ecommerce Platform as a solution for air travellers to purchase and collect duty free items at any point across their travel itinerary from pre-journey to pre-flight, in-flight, post-flight or in destination.
The solution combines the customer reach and distribution channel of the airline with the broad range of duty free inventory of the airport duty free operator to elevate the shopping experience for 8.2 billion air travelers worldwide.
Innovative Duty Free Digital Platform
Ever since the concept of duty free shopping was invented about 73 years ago in Ireland which is the country that BONFLITE is headquartered at, the model has never changed and even today it is still based on the same legacy system as in 1947. BONFLITE is addressing this issue with our innovative technologies and models for airlines, duty free operators and ultimately air travellers.
Airlines
Duty Free Operators
Travellers
New Revenue Stream
We understand the issues associated with onboard duty-free program. Its limited catalogues, complicated logistics, and low conversion rates onboard meaning airlines need to carry unsold duty-free items all the time on every single aircraft incurring expenditure from fuel consumption and others. The solution of BONFLITE addresses these issues and boosts both the top and bottom line for airlines.
Increase Online Sales
The sales conversion rates in physical stores have been declining for duty free operators over the past years and decades. The own limitations of the operators make them unable to drive online sales efficiently and sufficiently. The solution of BONFLITE addresses this issue and delivers incremental online sales for duty free operators through its innovative retail technologies and effective sales distribution capabilities.
Improve Shopping Experience
It can be full of hassles when it comes to duty free shopping in the airport especially for business type travellers who are time-constraint or for people who travel with family members. You either arrive in the airport way early or arrive on time and hope against hope for a quick journey through security. The solution of BONFLITE enables travellers to buy duty free at any time and collect at anywhere.
Our Partners
Emirates Airlines | Ctrip 携程 | HNA Group |
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Techstars | Abu Dhabi Global Market (ADGM) | Intelak |
Sheraa | Enterprise Ireland | Hainan Provincial Bureau of International Economic Development |
Amazon Web Services |
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Leadership Team
Hongbo Sun
CEO and Cofounder
John Yashi Li
COO and Cofounder
Paschal Nee
CTO and Cofounder
Want to Learn More?
Let us help unleash your duty free sales potentials.